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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Rocks, reefs, and resolve? Examining the purpose of U.S. policy in the South China Sea
Wednesday
, 
June 
14
 at 
2:00pm 
EDT
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Tensions have flared in the South China Sea over recent months. Various naval encounters—particularly between U.S. ally the Philippines and China and a close call between a U.S. military plane and a Chinese fighter jet—may indicate a deliberate decision by China to heighten tension. President Biden has responded with an unequivocal statement that the United States will defend the Philippines in the event of an attack in these waters, calling the mutual defense treaty “ironclad.”


Is war coming? Are the uninhabited, contested rocks and reefs worth risking great power war? How can the United States most effectively act to resolve tensions rather than elevate them? This event will examine these questions, evaluate what U.S. interests are at stake in the South China Sea, and recommend policies to advance them responsibly.


Watch live on YouTube

Email questions to events@defensepriorities.org

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Event speakers

Lyle Goldstein

Director of Asia Engagement, Defense Priorities

 

 

@lylegoldstein

Dr. Lyle Goldstein is Director of Asia Engagement at Defense Priorities. Formerly, he served as Research Professor at U.S. Naval War College for 20 years. In that post, he was awarded the Superior Civilian Service Medal for founding and leading the China Maritime Studies Institute (CMSI). His main areas of expertise include both maritime security and nuclear security issues. He speaks both Chinese and Russian and he has a PhD from Princeton, an MA from Johns Hopkins SAIS, and a BA from Harvard.

Shuxian Luo

Assistant Professor of Asian Studies, University of Hawai’i at Mānoa



@joy_shuxian_luo

Dr. Shuxian Luo is an Assistant Professor of Asian Studies at the University of Hawai’i at Mānoa. Her research interests include maritime security in the Indo-Pacific, Chinese foreign policy, and U.S.-China relations, especially crisis management. Her current book project, tentatively titled Taking it to the Sea: Escalation Decisions and Strategies in China’s Maritime Disputes, develops an analytical framework to explain when, why, and how China escalates incidents at sea arising from its maritime territorial and boundary disputes in the 21st century.

Lisa Curtis

Senior Fellow and Director of the Indo-Pacific Security Program, Center for a New American Security


@lisacurtisdc


Lisa Curtis is a Senior Fellow and Director of the Indo-Pacific Security Program at the Center for a New American Security. She is a foreign policy and national security expert with over 20 years of service in the U.S. government, including at the National Security Council (NSC), CIA, State Department, and Capitol Hill. Curtis served as deputy assistant to the president and NSC senior director for South and Central Asia from 2017 to 2021.

Benjamin H. Friedman

Policy Director, Defense Priorities

 

 

 

 @bh_friedman

Benjamin H. Friedman is Policy Director at Defense Priorities. He previously worked as a defense analyst at the Cato Institute and a researcher at the Center for Defense Information.


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WATCH LIVE

ELEVATE AND OPERATIONALIZE RESTRAINT

@DEFPRIORITIES

Defense Priorities seeks to inform citizens, thought leaders, and policymakers of the importance of a strong, dynamic military—used more judiciously to protect America's narrowly defined national interests—and promote a realistic grand strategy prioritizing restraint, diplomacy, and free trade to ensure U.S. security.


Defense Priorities Foundation is a non-profit organization formed under Section 501(c)(3) of the Internal Revenue Code. Donations are unlimited and deductible for Federal Income Tax purposes. For more information, please visit defensepriorities.org.


REGISTRANTS WILL RECEIVE THE LIVESTREAM LINK AFTER THEY RSVP

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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